Introducing CoverMe PT

Turn every new member into a booked PT session in under 10 seconds.

We built the first AI matching engine for personal training. The same intelligence powering CoverMe Fitness, our flagship platform, now pairs the right PT with the right member in seconds: white-labelled into your member app, algorithmically matched on goals, personality, and availability.

No cold approaches. No gym-floor selling. Just the right trainer, in front of the right member, at the moment they're ready to buy.

Get in touch See how it works ↓

Powered by four years of learning and millions of data points. The most intelligent matching engine ever built for fitness.

A member checking the CoverMe PT app on a gym bench, accepting a confirmed PT booking

CoverMe works with some of the world's best-known fitness brands.

Virgin Active Snap Fitness GoodLife Total Fitness Lift Brands Serco Leisure Reynolds Group

What early pilots are delivering.

0%
Uplift in first-time PT bookings
0%
Boost in member engagement via early induction nudges
0%
Revenue increase through group session conversion
<0sec
To book a session. PT onboarding under 6 minutes

Members who book a PT session in their first 14 days are up to 60% more likely to stay past 90 days.

PT is the most valuable line in your club. And the most overlooked.

The way most clubs sell PT hasn't changed since the 1980s.

PT
Trainer on the gym floor
Manual selling · since 1985
Welcome session: new member, day one on the floor
Headphones in · mid-set · already regretting eye contact

"Hey, you new? Quick chat about your goals? I do PT, can I grab your number…"

  • Interrupting a workout isn't a sales strategy
  • Cold pitching converts at next to nothing
  • Whoever's on shift gets the sale, not the right fit
60%
Of members abandon PT when booking isn't instant
80%
Of PTs drop out within their first year
50%
PT turnover from lack of clients
CoverMe PT match
In your member app
Booked
Member: "I want to lose 5kg before summer"
  • 3 PTs are matched on goal, availability, personality, and specialism.
  • The member picks one in the app, in their own time, with no awkward conversation.
  • The booking is confirmed and paid through Stripe, straight into the trainer's account.
  • Goal entered to session booked in under 10 seconds.
Inside your branded app PT earning from day one

Members don't want to be sold to. They want to discover, choose and book on their own terms.

On demand + Curated

AI matching engine

The right PT, matched to the right member, in under 10 seconds.

The same matching engine refined over four years across millions of instructor-to-club matches now powers personal training. It analyses each member's goals, availability and confidence against every PT's specialisms in real time, and books automatically.

  • Matches on goals, availability, confidence level and PT specialism
  • Books and confirms in under 10 seconds
  • Gets smarter with every booking, cancellation and session
  • Built on four years of real-world matching data
Three CoverMe PT app screens: member goal selection, member home with opportunities, and a booked session ready for QR check-in
White-labelled and integrated

Runs inside your member app, under your brand.

No second app to download. CoverMe PT slots into your existing member experience, fully white-labelled, with Stripe handling payments direct to the PT or the operator depending on your model.

  • White-labelled to your branding throughout
  • Stripe payments direct to PT or operator, your call
  • Calendar sync to Apple, Google and Outlook
  • Member data integrated via API
A member holding a phone showing the CoverMe PT booked sessions screen inside the operator's member app
Built for your commercial model

Flexes around employed, paid shifts, self-employed or rental.

CoverMe PT respects how your business actually works. Automatic compliance verification for every PT, IR35-aware permissions and reporting, and where relevant, intelligent shift allocation, revenue tracking and session management.

  • Employed, paid shifts, self-employed or rental, all supported
  • Automatic compliance verification for every PT
  • Permissions and reporting configured to your IR35 setup
  • Shift allocation and revenue tracking where you need it
The PT side of CoverMe PT: profile, browse and request sessions, session pricing and offered bookings across multiple commercial models
Get in touch

Live across your estate in three weeks.

Fast, fully supported, with a dedicated CoverMe team on daily contact and weekly calls.

1

Week one: PT onboarding and compliance.

Your PTs onboard in under 6 minutes. Compliance verified automatically. Live and earning from day one.

2

Week two: member visibility.

CoverMe PT activates inside your member app. Members start being matched and booking automatically.

3

Week three: full reporting.

Power BI reporting goes live. Demand, conversions, retention and onboarding impact all feed into your operations rhythm.

Most member churn happens in the first 90 days.

CoverMe PT makes that first booking automatic, at scale, across every club in your estate.

"Members who book a PT session in their first 14 days are up to 60% more likely to stay beyond 90 days."

Beverlee Browne
Co-founder & CPO, CoverMe

"Personal training is the most commercially valuable line in any club, and the most operationally overlooked. The way most facilities sell PT hasn't changed since the 1980s."

Rosanna Tucker
Co-founder & CEO, CoverMe

"We've spent four years inside the operations of some of the biggest fitness brands in the world. CoverMe PT was built from that knowledge. It's the product the industry has been asking us for."

Beverlee Browne
Co-founder & CPO, CoverMe

A frictionless first booking is the single biggest lever you have on 90-day retention.

Is CoverMe PT a fit for your operation?

Yes, if you:

  • Run a multi-site fitness operation rolling PT across your estate
  • Run any PT commercial model: employed, paid shifts, self-employed or rental
  • Are losing PTs faster than you can replace them and want to fix retention
  • Have a member app and want PT booking inside it, under your brand
  • Want PT pulling its weight on member onboarding and 90-day retention

Maybe not, if you:

  • Don't offer personal training at your club and have no plans to
  • Are happy with gym-floor selling and aren't looking to change how PT is sold

If that sounds like your operation, the demo will take 15 minutes. We'll show you the platform with your estate and commercial model in mind.

Questions before you book the demo.

How does CoverMe PT integrate with our member app?
CoverMe PT is built to slot into your existing member app as a white-labelled experience. Member data flows in via API, members book and pay without leaving your brand, and the entire booking flow lives inside the app you already own. We'll walk through the integration specifics for your stack on the demo.
Will it work with our commercial model? (employed, paid shifts, self-employed, rental)
Yes. CoverMe PT is built to flex around all four. Permissions, payment flow, reporting and shift logic adjust to match how you run PT. For rental operators, where the club isn't paying the trainer, CoverMe PT becomes the retention lever: a guaranteed stream of matched clients delivered through your branded app.
How do you handle PT compliance and IR35?
Every PT is verified by CoverMe's compliance team before they can take a booking: qualifications, insurance, DBS where relevant. Permissions and reporting are IR35-aware and configured per operator, so the data you see and the controls you give your team respect each trainer's employment status.
How do payments work?
Payments run through Stripe. Depending on your commercial model, money flows direct to the personal trainer or to the operator. Where you run paid shifts or employ PTs directly, you also get session management, revenue tracking and intelligent shift allocation.
How long does it take to go live?
Three weeks end to end. PT onboarding and compliance complete in week one. Member visibility activates in week two. Full Power BI reporting is live from week three. A dedicated CoverMe team is on daily contact with weekly operational calls throughout.
Who owns the member relationship and the branding?
You do. CoverMe PT is fully white-labelled, runs inside your member app, and the member relationship stays with you. CoverMe is the engine underneath. The member experience is yours.
How does this affect PT retention?
It's a step change. PT turnover hits 50% in many clubs because trainers don't get enough clients. CoverMe PT puts a guaranteed stream of matched clients in front of every PT from day one, so they earn from week one and stay longer. Your club becomes a career destination rather than a stepping stone.
What kind of reporting do operators get?
Full Power BI reporting from week three. Real-time member demand, booking conversions, PT utilisation, retention and onboarding impact. Reporting is scoped to your commercial model so you see what's relevant to how you actually run the business.

Turn every new member into a booked PT session in under 10 seconds.

15-minute demo. Live across your estate in three weeks. Built around your commercial model.

Get in touch
Early adopter offer: Operators committing to a full rollout within 30 days of trial completion get 15% off Year 1.